The Cereal Report (Classic): Rice Krispie Treats Cereal
The Cereal Report is a column in which PCFG conducts various cereal reviews, of new or limited products, as well as providing brief backgrounds on the cereal. Cereal is delicious and fairly cheap as far as meals go. Everyone should eat cereal!
Ever since Meg and I made our Rice Krispie Treat Pizza, it made me remember the good old days when Kellogg’s made a cereal entirely out of Krispie Treats. It managed to taste better than the disgusting pre-made treats you could buy at the store, and frankly seemed like something out of every kid’s most legendary breakfast-themed wet dreams. It was this miraculous, full-cycle of cereal where Kellogg’s took one of their cereals, turned it into a dessert, and then turned that dessert back into a cereal. Absolute genius. However that was back in the ’90s, which contrary to the modern day popularity of every frigging thing that existed from 1992-2001, we no longer live in that time period. And so for all intents and purposes, Rice Krispie Treat Cereal disappeared and we all forgot about it…
No time machine involved, since this cereal actually still exists. Kellogg’s still makes Rice Krispie Treats Cereal, and it’s not really a secret. Or at least I don’t think it is? But apparently it’s made in limited batches and ends up in very few stores. Despite that, you can easily purchase it on Amazon, randomly enough. If you’re unaware, Amazon allows food companies to sell their products directly on Amazon now, usually via three methods: Amazon Prime Pantry, as add-on items, or in bulk. So on one hand it’s pretty handy to get your hands on this cereal any time you want, though the downside being you need to either be a Prime member, buy it with $25 worth of other items, or buy like five boxes at once. It’s not the worst thing ever, but also not terribly convenient either.
Considering the hoops you may potentially have to jump through to get it, this cereal better be damn good; it can’t survive on nostalgia alone. I remember it being one of my favorite cereals when I was a kid since, as mentioned, I believe the flavor of it actually tasted pretty close to real-ass Rice Krispie Treats, as opposed to the pre-packaged ones in the store which taste like someone poured chemicals and sadness over some stale marshmallows. I think the major problem with pre-made krispie treats is that they lack the buttery flavor that real ones have. Considering that snacks like them are laced so hard with preservatives so that they can outlast the entire human race on shelves, and butter/fats can sometimes go rancid eventually at room temperature, I guess that’s the explanation? Either way, we can all agree they suck, but now I’m getting sidetracked.
As you either remember or have guessed, Rice Krispie Treats Cereal is just a bunch of Rice Krispie Treats crushed up into little pieces. That’s it. Simplistic and effective. Admittedly, I remember them tasting better than they do eating them now, but that could be a couple things. Maybe they changed the formula up over the last two decades, or maybe I just have different tastes as an adult. Either way, it’s not a big deal and I won’t hold it against the cereal too much, since I still do enjoy it. Like I said above, the cereal tastes a lot closer to the real thing than storebought Krispie Treats. The sweetness is subtle and the marshmallow flavor is light, though it actually tastes mostly just like generic sweet-vanilla cereal.
The only true downside with RKTC is that it bears all the inherent flaws of regular Rice Krispies. Namely, the pieces tend to get soggy very quickly, and the last few rice pieces at the end are kind of irritating to fish out with your spoon. One weird thing however, is I could’ve sworn I remember the cereal being a little bit more pliable or chewy out of the box when I ate it as a kid. The texture now is straight crunchy like regular Rice Krispies.
Also, interestingly enough, this is a surprisingly fragrant cereal. Opening the box gives you a very strong scent of vanilla/marshmallow, which is actually pretty pleasing. I have an empty bowl next to me now and I still get a whiff of it every now and then. So I guess that’s a fun bonus, since everyone likes cool smells.
Honestly, I’m not entirely sure why these are so hard to find today. They’re not seasonal, nor do they seem particularly difficult to make. And they’re not bad, by any stretch of the imagination. If you’re a Prime member, or happen to be ordering other stuff on Amazon at the time, give these a go. It’s a solid cereal that most people don’t even realize exists/still exists.
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Should you eat Rice Krispies Treats Cereal?